学习模式

【品牌提升】ai做出时尚单品动态广告

9个月前 AI动态广告 作者:西瓜
电商
服装
视频
广告

Super-i 每个人都可以成为超级个体

想做超吸睛的服装 / 配饰动态广告,却不会建模、剪辑?教你用 Midjourney + 即梦 AI + 剪映,三步搞定「设计感背包」的创意动态短片,小白也能轻松复刻~



步骤 1:Midjourney+nanobanana生成静态创意图


1.Midjourney生图


打开 Midjourney,输入提示词:

“A small backpack with a sense of design floats casually and naturally, Diagonal composition, filling the frame, with various geometric shapes floating in the frame and background, a purplish atmosphere, Minimalist style, a CG creative animation style, C4D”

(中文解析:让 “有设计感的小背包” 自然漂浮,用对角线构图撑满画面,搭配 “几何形状 + 紫调氛围”,打造「极简 + CG 创意动画 + C4D 质感」的高级静态图)。

pithymfweb_11402_A_small_backpack_with_a_sense_of_design_floats_4599f8b4-7424-4ba5-8fde-66a07531448f.jpg


这个提示词的随机性较大,你可以对生出来的图进行挑选,后续使用“Style References”进行参考生图

img_v3_02qc_cdc79cad-26ac-4ddc-9ab4-b68b77b20beg.jpg


“Style References”进行参考生图


牛仔裤提示词:

A pair of light blue denim jeans, floating in a surreal dreamy scene. Below: shimmering water with pink-purple hues, surrounded by cloud-like mist. Background: a gradient pink-purple sky with floating pale blue cubes. Hyper-realistic denim texture, soft pastel color palette, ethereal atmosphere, 3D render, cinematic lighting, 8k resolution


羽绒服提示词:

A stylish puffer jacket in soft pastel purple, floating in a surreal dreamy scene. Below: shimmering water with pink-purple hues, surrounded by cloud-like mist. Background: a gradient pink-purple sky with floating pale blue cubes. Hyper-realistic fabric texture with puffy details, soft pastel color palette, ethereal atmosphere, 3D render, cinematic lighting, 8k resolution


围巾和针织帽的提示词

A cozy knit scarf and a matching beanie in soft pastel purple tones, floating in a surreal dreamy scene. Below: shimmering water with pink-purple hues, surrounded by cloud-like mist. Background: a gradient pink-purple sky with floating pale blue cubes. Hyper-realistic knit texture, soft pastel color palette, ethereal atmosphere, 3D render, cinematic lighting, 8k resolution


鞋子提示词:

a pair of shoes floats naturally and casually, filling the frame, with various geometric shapes floating in the frame and background, a purplish atmosphere, Minimalist style,a CG creative animation style, C4D


针织衫提示词:

A soft pastel purple crew-neck sweater, floating in a surreal dreamy scene. Below: shimmering water with pink-purple hues, surrounded by cloud-like mist. Background: a gradient pink-purple sky with floating pale blue cubes. Hyper-realistic knit texture with subtle ribbed details, soft pastel color palette, ethereal atmosphere, 3D render, cinematic lighting, 8k resolution


Frame 2147224526 (1).jpg


2.nanobanana融合图片


nanobanana有着极强的主体识别能力还有溶图能力,因此使用nanobanana将六张图片融合

提示词:

“把这六张图片中的主体融合到一张图上,主体随机漂浮,填满画面,主体可以飘出画面外”

img_v3_02qc_f0c8f67c-19e7-4079-93f5-a0283cad91cg.jpg



步骤 2:即梦 AI与midjourney「图生视频」让画面动起来


1.即梦 AI视频生成


打开即梦 AI,上传选好的 Midjourney 图片,使用图生视频分别生成牛仔裤,羽绒服,围巾和针织帽,鞋子,针织衫的视频


多件淡紫色服饰组合

A surreal scene with a pastel purple outfit set (knit beanie, scarf, backpack, sweater, jeans, sneakers) floating and gently moving in mid-air, above shimmering pink-purple water with cloud-like mist and floating cubes. Soft cinematic lighting, dreamy aesthetic, smooth fluid motion, 4K video


淡紫色双肩背包

A pastel purple backpack floating and swaying gently in a surreal dreamy scene, above pink-purple shimmering water with cloud mist and floating pale blue cubes. Smooth natural motion, cinematic lighting, 4K video


淡紫色针织毛衣

A pastel purple crew-neck knit sweater floating and softly billowing (like gentle fabric movement) in a surreal scene with a pink-purple sky, cloud mist, shimmering water, and floating cubes. Fluid natural motion, cinematic lighting, 4K video


淡紫色羽绒服

A pastel purple puffer jacket floating and subtly shifting (with the puffy fabric’s gentle motion) in a surreal dreamy setting: pink-purple sky, cloud mist, shimmering water, floating cubes. Smooth realistic fabric movement, cinematic lighting, 4K video


淡紫色牛仔裤

A pair of pastel purple denim jeans floating and gently swaying (as if moved by a light breeze) in a surreal scene with a pink-purple sky, cloud mist, shimmering water, and floating cubes. Natural denim texture movement, cinematic lighting, 4K video


淡紫色针织帽 + 围巾

A pastel purple knit beanie (with pom-pom) and matching scarf floating and softly draping/moving (like gentle wind caressing knit fabric) in a surreal dreamy scene: pink-purple sky, cloud mist, shimmering water, floating cubes. Delicate knit texture motion, cinematic lighting, 4K video


淡紫色休闲鞋

A pair of pastel purple sneakers floating and slightly rotating/swaying playfully in a surreal dreamy scene: pink-purple sky, cloud mist, shimmering water with small rocks, floating cubes. Smooth playful motion, cinematic lighting, 4K video



2.midjourney视频生成

midjourney生成的视频有着极强的艺术性,因此用于生成最后一段分镜


多件淡紫色服饰组合2

A surreal scene with a pastel purple outfit set (knit beanie, scarf, backpack, sweater, jeans, sneakers) floating and gently moving in mid-air, above shimmering pink-purple water with cloud-like mist and floating cubes. Soft cinematic lighting, dreamy aesthetic, smooth fluid motion, 4K video




步骤 3:剪映剪辑,强化节奏与氛围


将即梦生成的动态视频导入剪映:

裁剪优化:去掉多余画面

音效加持:搭配轻快电子风 / BGM,强化时尚感;

三步结束,一条 “从静态创意到动态氛围” 的高级广告就完成啦~全程无需复杂软件,跟着步骤走,你也能变身「AI 创意设计师」~



速用卡

视频生成执行卡

把这节课压缩成一张可执行卡片:看重点、照步骤、避坑,再复制模板直接开做。

一句话重点

这节课不是先追求炫技成片,而是围绕「ai做出时尚单品动态广告」先把主体、动作、镜头和节奏稳住。

落地顺序

按原文节奏走最稳:先吃透「步骤 1:Midjourney+nanobanana生成静态创意图」,再把「步骤 2:即梦 AI与midjourney「图生视频」让画面动起来」定住,接着处理「步骤 3:剪映剪辑,强化节奏与氛围」;最后回头检查一遍。

照着做清单
  1. 先定主体和观众第一眼要看到什么。
  2. 拆成几段关键动作或镜头,再逐段补细。
  3. 每个镜头把动作、环境和运动方向写明白。
  4. 先单镜头测试,再串成完整视频。
  5. 检查节奏、转场、主体一致性和穿帮。
  6. 把好用的镜头写法留成模板。
最容易踩坑

不要一上来就生成最终片;先拆镜头、定主体和运动,再逐段生成,否则容易跳轴、穿帮、节奏混乱。

成品自检

检查主体是否稳定;镜头运动是否明确;前后画面是否连贯;节奏是否服务主题;是否有明显变形或穿帮。

可直接复制的万能模板
请围绕「ai做出时尚单品动态广告」帮我做一个可直接执行的方案。
我的目标是:【填写你的具体目标】
我的素材/产品/角色信息是:【填写已有素材和限制】

请输出:核心创意、分镜表、每个镜头的画面描述、视频生成提示词、剪辑顺序和成片自检清单。要求主体稳定、动作明确、镜头连贯。